Includes material on the market crisis. This book presents models where the complex gyrations of the FTSE 100 and exchange rates can be reduced to straightforward formulae that yield a much more accurate description of the risks involved.
Is 96 percent of the universe missing? Was the 1977 signal from outer space a transmission from an alien civilization? This book presents thirteen modern-day anomalies that may become tomorrow's breakthroughs. Spanning fields from chemistry to cosmology, psychology to physics, it captures the excitement and controversy of the scientific unknown.
A sharp analysis: through dialogues, parodies and essays, the author sheds light on what he called 'an apocalyptic codex of our worst fears', creating a critique that is literature in its own right.
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.
Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.
Offers the strategies of war that can help us gain mastery in the modern world. Spanning world civilisations, and synthesising dozens of political, philosophical, and religious texts, this comprehensive guide focuses on the subtle social game of everyday life.