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22 Immutable Laws Of Branding

Publisher: Profile Books Ltd

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.

ISBN: 9781861976055

GTIN: 9781861976055

Author	Ries, Al
Pub Date	03/04/2000
Binding	Paperback / softback
Pages	192

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22 Immutable Laws Of Branding

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